Inspired by art, OLED GX TV redefines the concept of TV design for people with taste

For the affluent millennial, interior design of a home is not just about furniture, but their own personal style statement. In most homes, special piping is being built to cover wires and WIFI boards to keep the ugly out while maintaining the utility in. The aspirational generation intends to create beautiful, comfortable spaces which blend their many tech products with the rest of the decor.

A key electronic product is television which occupies three-fourths of a wall in the living room. Yet, a black framed screen rarely blends with the decor -- right from minimalistic homes to ornately designed ones. But South Korean major LG is all set to change that. It is bringing beauty back to gadgets with its OLED GX TV series that unlocks a new level of TV design

The ‘art’ of the living room

Imagine a television that is just as thick as a white painted lacquered glass? The LG OLED GX TV (the OLED 65 GX model) is just 20 millimetres thick, like the glass which is becoming quite popular in modern homes. Its dramatic appearance transforms the OLED TV into a piece of art.

The sleek design is made possible by its self-lit technology and hence does not require backlights – making it a class apart! Most back-lit TVs are considerably bulky. Its Bluetooth connections, internet-enabled viewing make it the best buy for cord-cutters who like to decorate their homes adorn their wall with a TV without tastelessly hanging cords.

The director’s delight

The OLED GX TV is beyond looking ‘just stunning’. Its 33.2 million self-lit sub-pixels come together to deliver the next level of TV viewing. Like Van Gogh’s brush strokes, the power of self-lit sub pixels bring the screen alive with the deepest of blacks, richest colours which show moving and still images at their realistic best.

On this screen, you would watch exactly what the director of a movie wants you to see! Its Filmmaker Mode is curated with suggestions from top Hollywood directors to deliver images the way they are intended. It disables post-processing effects like motion smoothing, noise reduction and sharpening. It preserves the correct frame ratios and colours to replicate the director’s vision.

Dolby Vision IQ & Atmos offers a breath taking cinematic experience. With Dolby Vision IQ, screen brightness, colour, and contrast are intelligently adjusted for content genre and lighting conditions. Dolby Atmos also delivers the immersive audio experience. It’s ideal for movie buffs since it can rival a theatre screen making it especially relevant in these affected times where a lot of movies are releasing directly on OTT.

A sport and game zone

Not only ideal for film buffs, LG OLED TVs are perfect for sports fans, too. It offers exhilarating viewing experiences courtesy of the 120Hz response time – made possible by the new α9 Gen 3 AI Processor – and sports-centric features that bring the game to the home. It is also the first in the TV industry to offer NVIDIA G-SYNC® compatibility and newly added gaming features to provide a responsive and immersive experience for serious gamers.

The show goes on

Its thin construction, thin bezels and a mountable form – lets it hang flush fit to the wall like a piece of art. In fact TV owners with an edge of whimsy can load a screensaver of paintings or patterns - to surprise their unassuming guests that they are looking at a painting or piece of art on the wall. When completely switched off, it blends to the wall like a thing of beauty which can bring joy forever.

LG’s vision to offer outstanding value to its customers comes to life with the company’s line-up of art-inspired TVs. Know more

Disclaimer: This is a sponsored post in partnership with LG.