Apple had a great holiday quarter (October-December period) with its tablets shipments up 37% year-on-year, fulfilling consumer, commercial and education demand, according to a report by Strategy Analytics.
"The new normal will start to emerge in 2021 as pandemic restrictions slowly fade away, but we fully expect work-from-home and learn-from-home will have won over fans among workers, students, companies, and educational institutions alike," said Eric Smith, Director, Connected Computing.
"How tablet vendors choose to address this urgent need for mobile productivity will depend on their unique set of strengths and weaknesses, but it is clear that they must fight even harder for revenue in this competitive environment," he added.
Especially for users working within a tight budget, tablets are proving to be credible mobile computing alternatives to notebooks, as mobile computing demand showed double-digit year-on-year growth in 2020.
The global tablet market grew 28 per cent (year-on-year) in Q4 2020 amid strong holiday demand for
"Several major
Amazon has great value at low cost and typically does very well during the holidays.
"Samsung and Lenovo had a very strong quarter of performance as their portfolios are wide-ranging, up-to-date, and innovative for entertainment and productivity needs," Upadhyay added.
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