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Everlane has a huge cult following as a popular apparel website - here's a look at its first-ever physical store in New York City

Everlane has a huge cult following as a popular apparel website - here's a look at its first-ever physical store in New York City

Everlane plans to open up shop in San Francisco in February, and Preysman hinted in his email to customers that while Everlane is "taking it slow," there are more stores on the way.

Everlane also created an ID system that lets you leave your wallet at home, so you'll be able to return items in the store and apply store credits to your purchase without needing your ID or credit card.

You'll also be able to check on Everlane's website to see if an item is available in your size at the new store.

The space has high ceilings and a lot of natural light — and zero fluorescent lights.

Everlane used granite, wood, and greenery on the interior of the store.

Everlane plans to host panels, community events, and factory installations there, and the store has three lounge areas.

Everlane calls its new store "Everlane IRL" and wants the space "to be a place people come to connect, learn, and share."

The first Everlane store is located at 28 Prince Street, next door to the Little Cupcake Bakeshop and across the street from Prince Street Pizza.

Opening a physical retail store "wasn't an easy decision," CEO Michael Preysman wrote in an email to customers.

"Being online-only has significant advantages. It's flexible, it's lean, and it's easy to scale," Preysman wrote. "But it has two serious flaws. Customers don't get to touch or try the product before they buy it. And we don't get to have in-person — real-life — conversations with our community."

Everlane specializes in wardrobe staples in solid colors and classic silhouettes.

Rather than introduce entire new lines of clothing for each season, Everlane releases smaller batches of new products throughout the year.

To figure out what items it should add or change, Everlane gathers feedback from customer surveys and return shipments, as well as in-person "fit clinics."

Its prices range from $20 for a tank top to $100 for a cashmere sweater. There are also pricier items like boots for $225 or a puffer jacket for $198.

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