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We compared the leadership philosophies of Amazon CEO Jeff Bezos and Microsoft CEO Satya Nadella and it shows the major differences between the two companies

Dec 25, 2019, 00:37 IST
Alex Wong/Getty Images; VCG/VCG via Getty Images; Ruobing Su/Business Insider
  • Amazon CEO Jeff Bezos and Microsoft CEO Satya Nadella each have a codified list of leadership principles to guide how they and their employees run two of the most well-known and valuable companies in the world.
  • Business Insider recently obtained an internal list of Nadella's leadership principles, while Amazon publishes those of Bezos on its website.
  • Taken together, the two documents give some insight into how the two chief execs approach management.
  • Click here to read more BI Prime stories

Amazon CEO Jeff Bezos and Microsoft CEO Satya Nadella run two of the most well-known and valuable companies in the world. But when it comes to the business of actually running their respective international business empires, the two execs have very different management styles.

Business Insider recently obtained an internal list of Nadella's leadership principles, drawn from the strategy that helped the company re-establish itself as a major market player. The company's market value has gone from about $300 billion when he took over as CEO in 2014 to some $1.2 trillion today.

Nadella's principles, which urges leaders to "create clarity" and "generate energy," are required reading for every new manager at Microsoft, and the subject of an online course at the company.

Bezos' principles - starting with the "customer obsession" that the company often talks about - are posted on Amazon's career website for prospective job candidates and anyone else to view.

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By comparing the two documents, plus some additional insight from Nadella's professional memoir "Hit Refresh," it's easy to see the difference in how they approach the concept of business leadership.

Got a tip? Contact this reporter via email at astewart@businessinsider.com, message her on Twitter @ashannstew or send her a secure message through Signal at 425-344-8242.

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