Customer relationship startup Narvar just hired its first CFO as it helps small businesses take on Amazon. Here's the pitch deck the startup used to raise $64 million.

Benjamin PimentelMar 11, 2020, 23:24 IST

NarvarNarvar CFO Jim Emerich

San Francisco startup Narvar helps businesses engage with customers after they make a purchase.
The company just named its first Chief Financial Officer, Jim Emerich, who explained the startup's gameplan for taking on Amazon.
Narvar has raised $64 million from venture capitalists, including Accel and Battery Ventures.
Keep reading for the pitch deck it used to get there.
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It's routine to get a follow up email from a retailer with details about your purchase, including when you should expect to get it.

San Francisco startup Narvar helps businesses make that process more dynamic for customers through more engaging ways of sharing information and soliciting feedback.

Narvar, which has raised $64 million from investors, including Accel and Battery Ventures, has just named its chief financial officer. Jim Emerich is a Silicon Valley veteran who also served as CFO at Science Exchange, the science research marketplace, and Bright Edge, an enterprise SEO startup. He is also a veteran of Salesforce and was part of the cloud giant when it went public in 2004.

Emerich said he's joining Narvar at a time when the startup is gearing up for an expansion.

"At this point, we're really focused on building this business to a much larger scale," he told Business Insider.

This would boost Narvar's chances against a bigger rival, Amazon, who is also viewed as a competitor of the startup's customers.

"Our chief competitor is Amazon and the retailers' chief competitor is Amazon as well," he said. "They need that capability like Amazon's and they don't want to go to Amazon. They want to have their own kind of proprietary technology to do that. And we allow them for that we allow them to notify the customer the products coming when it will arrive have an ability to interface with their customers back and forth."

Narvar works with more than 650 retailers and currently has more than 250 employees.

Here's the pitch deck the startup used to raise $64 million:

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Customer relationship startup Narvar just hired its first CFO as it helps small businesses take on Amazon. Here's the pitch deck the startup used to raise $64 million.