eBay's New Homepage Is A Disappointment
Here's the explainer that greets you when you visit www.ebay.com/new ...
A signed note from eBay marketplaces chief Devin Wenig! It feels personal already.
A "shopping concierge." This sounds great ...
"Follow your passions" ...
"Make new discoveries" ... it's using all the right buzzwords so far.
You can easily edit your interests. (Wouldn't it be nice if the site did that for you, though?)
Here's an example of how a fashion designer personalized his eBay homepage.
Okay—let's get started!
First things first—you have to sign in.
You probably created an eBay login years ago. Time to dig it up!
Okay, that's better. Here, the site remembers that I've looked at a vintage photo of Microsoft executive Julie Larson-Green.
But now it's time to get really personal, by adding interests. Let me connect eBay with Facebook to see if that helps.
eBay is now aware of my horrible taste in pop music, but I don't really want to buy Ke$ha memorabilia.
Now I'm stuck—I have to come up with ideas for what I want eBay to show me. How about ... dog sweaters for Ramona the Love Terrier!
The site's not very snappy. Hopefully eBay can fix that soon.
I don't like eBay's suggestions, and it's hard to come up with ideas.
Here, you can check your work. But eBay doesn't really personalize the site for you—you have to do the work.
I'm finally done. It felt like a chore, and the end result isn't that interesting. The new eBay looks a bit better, but it's not much more exciting than the old eBay in the end.
eBay's same-delivery service, on the other hand, is really something to check out ...
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