Brand Presence: How To Choose Where To Be On Social Media

Brands need to be present wherever audiences invest their time and attention. Increasingly, that means social media. U.S. audiences spend a half-hour to three hours daily on social media. Social media is one of the largest time buckets on mobile. But where should brands invest limited budgets?

Brands and businesses that are invisible on social media will miss a chance at engagement that their competitors might seize. More importantly, there are already well-known cases of brands that successfully revitalized their images or launched themselves thanks to social media wins. The benefits to a successful social media brand presence are significant, even if the route to get there isn't clear-cut.

The first step is choosing the right platforms to invest time and resources in. Which platforms to be on is a crucial question, even for the most deep-pocketed brands.

In a new report from BI Intelligence, we review each of the top social media platforms (Facebook, Twitter, Youtube, Pinterest and Instagram), analyze the considerations and potential benefits for brands working on each platform, and explore what brands and companies would benefit most from focusing their efforts on certain channels. In a separate, linked report, we analyze how a specific platform-native social media strategy might be right for many brands and businesses. This involves choosing one social media network and pouring the preponderance of time and resources into it.

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Here's an overview of how things currently stand:

• Reviews each of the top social media platforms (Facebook, Twitter, Youtube, Pinterest and Instagram)
• Analyzes the considerations and potential benefits for brands working on each platform
• Explores what brands and companies would benefit most from focusing their efforts on certain channels

To access BI Intelligence's full report on How To Choose The Right Social Media Platform For Your Brand, sign up for a free trial subscription here.