New WhatsApp Business update will let you create Facebook, Instagram ads

• WhatsApp Business has announced new features that allow business owners to reach their customers efficiently.
• WhatsApp Business users will soon be able to publish Facebook and Instagram ads right from the app.
• It will also have a new paid messaging feature to help small businesses reach customers more efficiently.
• Meta’s chief executive officer Mark Zuckerberg also said that the number of users of the WhatsApp Business app had crossed 200 million.

Meta-owned WhatsApp Business has received a new update that is aimed at making it easier for businesses to reach more customers. The app has also made it easier for business owners to reach their customers on Facebook and Instagram.

Meta’s chief executive officer Mark Zuckerberg also said that the number of users of the WhatsApp Business app had crossed 200 million.

“Soon the 200 million+ users of the WhatsApp Business app will be able to create Facebook and Instagram ads to find and connect with new customers, without needing a Facebook account. We're also announcing new paid messaging features so small businesses can reach customers more efficiently,” Meta’s chief executive officer Mark Zuckerberg said.

Paid messaging

To begin with, Zuckerberg has revealed that WhatsApp Business will soon offer a paid messaging service to users that will allow business owners to automate the process of sending personalised messages to their customers.

The feature will basically allow business owners to create a custom message that can be sent with a single click to multiple customers – with their name in it – without having to customise it separately for each customer. The messages can be sent instantly or scheduled as per the user’s preference.

The company has not revealed the exact pricing of this feature yet.

Create ads on Facebook and Instagram

WhatsApp Business owners will soon be able to create advertisements on Facebook and Instagram, without needing a Facebook or Instagram account. These ads will allow potential customers to click on the ad to send a message to the business.

The business owner will only need an email and a payment method to publish her ad.

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