Archie Comics on Spotify will include content for older audiences

• Spotify and Archie Comics have announced an exclusive partnership to bring the Archiverse to life on podcast.
• In addition to producing all-ages content, Spotify plans to create podcasts aimed at older audiences akin to Riverdale and the Chilling Adventures of Sabrina.
• The podcast will extend beyond the main characters to include side the side stores of Sabrina and Josie and the Pussycats.

Many a kid in India has grown up reading Archie Comins in the ‘80s and ’90s but after most them upgraded from dial-up to broadband interest — comics took a backseat. Now, Spotify is ready to cash-in on that nostalgia by bringing back the comics on podcast not just in India but worldwide.


The Swedish audio streaming giant has signed an exclusive deal with Archie Comics to stream the world of old school soda shops, jalopies and ‘sock hops’ on audio. The financial details of the deal were not disclosed.

In addition to producing all-ages content, Spotify plans to create podcasts aimed at older audiences akin to Riverdale and the Chilling Adventures of Sabrina.

“Bringing the iconic Archie library of characters to Spotify is a perfect match, and we’re so excited to partner with them to explore new, compelling stories featuring our characters. It’s an amazing frontier and we can’t wait to unveil what we’ve been working on,” said Archie Comics CEO and Publisher Jon Goldwater.

The deal with Spotify includes the entire Archieverse, including Archie, Betty, Jughead and Veronica as well as Sabrina and Josie and the Pussycats among others — much to the relief of Sabrina fans who just learned that the series on Netflix will be coming to an end this year.

The Archieverse has sold more than 2 billion comics worldwide, and its brand reach includes deals with Scholastic, Comixology, Little Bee Books. Spotify’s deal with Archie Comics comes after it announced an exclusive deal with Warner Bros for exclusive DC podcasts.

According to Counterpoint, its subscriptions have increased 35% year-on-year (YoY) to hit 394 subscribers globally.

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