Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Apple just made its first big push into AR, the tech that wants to eventually kill the smartphone

Alex HeathAug 26, 2024, 04:54 IST

AppleApple demoed placing a virtual coffee cop on a physical table with ARKit.Apple has finally entered what many believe to be the next big wave of computing: augmented reality.

At its annual conference for developers on Monday, Apple unveiled new augmented reality (AR) software that can display virtual objects onto the real world.

The software, dubbed AR Kit, will let apps like Pokémon Go place virtual characters onto real objects through the iPhone's camera. The goal is to make the iPhone "the largest AR platform in the world," according to Apple executive Craig Federighi.

The biggest companies in tech, from Facebook to Microsoft, are all working on AR technology. Startups like Magic Leap are working on eyewear with the hopes of one day replacing smartphones by overlaying virtual objects onto the real world. Apple is rumored to be working on its own AR headset, although the company has yet to announce any hardware details yet.

This story is developing...