Apple is working on a chip to power artificial intelligence in future gadgets, including the iPhone

REUTERS/Aly SongA man looks at his Apple iPad in front an Apple logo outside an Apple store in downtown Shanghai March 16, 2012. Apple is working on chips to power artificial intelligence capabilities in its gadgets, Bloomberg's Mark Gurman reports.

The chips would handle more advanced AI tasks such as facial recognition and help manage battery life and power better, the report says. The chips could also be used in future products like self-driving cars or digital glasses, in addition to iPhones and iPads.

The news comes as Apple's competitors like Google, Amazon, and Microsoft have all made significant advancements in AI. At its developers conference last week, Google showed how it's adding AI to a variety of products from phones, to connected speakers, to cars. Apple is largely seen as behind the competition when it comes to AI, which can power the next wave of connected gadgets.

Last year, Apple made some improvements to its Siri AI assistant, giving access to third-party developers in limited categories like messaging and payments. Apple's developers conference starts June 5, and many will be paying attention to more advancements in Apple's AI.

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