+

Cookies on the Business Insider India website

Business Insider India has updated its Privacy and Cookie policy. We use cookies to ensure that we give you the better experience on our website. If you continue without changing your settings, we\'ll assume that you are happy to receive all cookies on the Business Insider India website. However, you can change your cookie setting at any time by clicking on our Cookie Policy at any time. You can also see our Privacy Policy.

Close
HomeQuizzoneWhatsappShare Flash Reads
 

Apple CEO blames iPhone 8 rumors for slow iPhone sales

Aug 25, 2024, 15:47 IST
Getty

Apple slightly missed Wall Street's expectations for iPhone sales last quarter, and CEO Tim Cook has offered a reason why: rumors about the next iPhone.

"We're seeing what we believe to be a pause in purchases of iPhone, which we believe is due to the earlier and much more frequent reports about future iPhones," Cook said during the company's second-quarter earnings call with analysts on Tuesday. "That part is clearly going on... We are seeing that in full transparency."

Apple is famously secretive, and while leaks about its future products are normally few and far between at this point in the calendar year, Cook is correct in pointing to an early uptick in rumors about the iPhone 8.

The general consensus among reports and analysts is that Apple will release three new iPhones this fall, including a more expensive, higher-end device that could cost $1,000. Aesthetically, Apple is expected to adopt an edge-to-edge display, similar to the Samsung Galaxy S8, and could potentially embed the home button underneath the screen, or move it to the rear of the device.

Advertisement

There's also been chatter that the next iPhone will incorporate augmented reality, the nascent technology that overlays virtual objects onto the real world. Business Insider has reported that Apple is working on building AR features into the iPhone's camera app and eventually plans to open up the technology to app developers.

Aside from technical details about the new hardware, some have already suggested that Apple may be forced to delay shipments of the top-tier model of the iPhone 8 due to production issues.

NOW WATCH: A former iPhone factory worker explains how they keep the new iPhones a secret

Please enable Javascript to watch this video
You are subscribed to notifications!
Looks like you've blocked notifications!
Next Article