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Tech startups are using a San Francisco shopping mall to sell their online products in the real world

Biz CarsonJun 6, 2015, 22:07 IST

Shopping may be dominated by online retailers like Amazon or up-and-comers like Warby Parker, but San Francisco's Westfield Mall is betting that some of these online companies might want to try the physical world, too.

Business Insider attended the grand opening of Bespoke, a new co-working, events and demo space that's on the fourth floor of a mall that gets 20 million visitors a year.

While it may be in a retail center, it looks nothing like the stores surrounding it. What store has a bocce court and nap nooks?