Steve Jennings/Getty Images
Actor TJ Miller served as host, shepherding the venture capitalists, CEOs, and tech reporters through the evening.
Miller's show "Silicon Valley" on HBO satirizes everything the audience represents. The series revolves around six young men who launch a company and live together in a startup incubator-house run by a Peter Thiel-inspired entrepreneur, played by Miller.
The ceremony started out strong, with Miller teasing techies about the way they dress and their absurd amounts of wealth, and reading off alternative slogans for the startups nominated for awards. But the night quickly unraveled when Miller made one of many jokes at Uber's expense.
"And the Crunchie for not constantly stepping in s--- goes to Travis Kalanick," Miller said. "So does the Crunchie for constantly stepping in s---."
A woman in the audience, sitting next to divisive billionaire Kalanick and holding a sleeping dog in her lap, heckled Miller with a simple "boooo." Miller responded immediately - his tone quickly escalating.
"Hey, Asians aren't supposed to be this entitled in the United States," Miller said, shortly before calling her a b----.
Here's Kalanick and the woman before the show. Unbeknownst to Miller, she is Gabi Holzwarth, Kalanick's girlfriend.
Don't bring a dog to the #Crunchies, even if you are @travisk's GF + other lessons learned http://t.co/xR63H2fE4I pic.twitter.com/yO60Im7JUa
- Marlize van Romburgh (@SFBiz_Marlize) February 6, 2015
For 10 painful minutes, he and Holzwarth batted back and forth. He asked why she was here and lambasted her company, delivery startup Shyp. "It's like FedEx but it's spelled wrong," Miller said.
Then the actor annihilated her for daring to bring a small dog to the Crunchies.
Paul Morigi/Getty
Eventually Miller left the stage and the presentation continued. But during every sequential appearance on stage, Miller made a show of apologizing to Holzwarth and Kalanick, whose net worth he says he Google-searched backstage.
At the end of the night, Shyp's official Twitter account sent this message to Miller.
Hey @nottjmiller, we accept your apology :) #Crunchies #thecrunchies pic.twitter.com/qCyMtFDIE4
- Shyp (@shyp) February 6, 2015
You can watch the full ceremony here. To see the initial ruffle between Miller and Holzwarth, skip ahead to one hour and 37 minutes.