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Tata Motors Ties Up With Carzonerent To Boost Nano Sales

Tata Motors
Ties Up With Carzonerent To Boost Nano Sales<b></b>
Strategy1 min read

To revamp Tata Nano’s image, Tata Group auto wing Tata Motors has tied-up with a leading car rental company Carzonerent. Both the companies would together launch a new initiative called Myles City Drive that will allow customers to drive a Tata Nano across Delhi-NCR.

“The Nano Twist is the perfect smart city car for zipping through Delhi-NCR. We are delighted to associate with Carzonrent and through this partnership we will reach out to a larger customer base and give them an opportunity to experience the awesome Nano in a self-drive avatar. After seeing success in countries like US, Canada, UK, Spain and Australia, Carzonrent have brought the Myles city-drive, a self-drive concept to the NCR region. We are happy to partner with them and be a part of a first in this growing segment”, said Deepankar Tiwari, head- institutional sales, Tata Motors.

Commenting on the association, Rajiv Kr Vij, Managing Director & CEO, Carzonrent (I) Ltd. said, “Being a thoroughly customer-focused brand, we believe in creating exciting options for our consumers that are economical, convenient and easily available. This association with Tata Motors is a step forward on Carzonrent’s endeavor to build long-term partnerships with auto manufacturers to develop a dynamic ground mobility landscape in India.”

Under this tie-up, consumers in Delhi –NCR will have access to 200 Tata Nano Twist across 43 locations in the city.

Representational Image

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