Tata Motors launches two new brands in South Africa

After taking a break of around three years, Tata Motors has made a comeback in South African market by launching two latest vehicles – Bolt hatchback and sedan.

The Indian carmaker has sold around 60,000 cars (of the which model?) so far, and it had started formulating light commercials for these new product launches in the year 2014.

The company has said that it is working on a couple of programs to renew the brand locally. What more? An increased focus on quality after sales service through Accordian Investments – the South African partner – is also under process.

As published in a media report, Tata Motors has received a very positive response after the pre-launch. The company’s newly appointed CEO Kyri also said that the arrival of the Bolt would herald a new era for the company in South Africa.

While introducing the product Michael said, “The Bolt hatch and sedan will extend the current product offering from Tata in the local market. We are buoyed up by this aggressive new model program and know that this is our best opportunity to make an impact in the South African market.”

Michael announced the future plans of Tata Motors where the company commits to provide better services to its South African customers.

“The Bolt is the result of a culmination of ideas from Tata Motors' three design studios, located in Pune (India), Coventry (England) and Turin (Italy), to ensure international appeal," he added.

"We realise that a reliable parts supply is critical and have restructured and streamlined the logistics of our parts operation. Stockholding has been increased to more than R20-million and we have a first time pick rate of about 92% at present and aim to improve on that figure going forward," he said.