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Target's Disorganized Canadian Stores May Have Cost The CEO His Job

May 5, 2014, 21:04 IST

Target CEO Gregg Steinhafel just lost his job.

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While many have blamed the company's massive data breach for his firing, Target Canada's struggling operations could be a bigger factor, writes Brian Sozzi, chief equities strategist at Belus Capital Advisors.

Target opened more than 100 stores in Canada last year.

The discount chain's expansion up north has been a bumpy one. Company executives admitted that inventory didn't sell as quickly as they expected, which hurt profits.

Sozzi published photos of Target Canada last year that indicate why the business could be struggling.

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His images portray understocked shelves and disorganized displays.

Take this freezer, which is looks understocked and empty:

Brian Sozzi/Belus Capital Advisors

"Look at the dominant clearance signs on the cheap chic items Target is known for in the U.S.," Sozzi writes.

Brian Sozzi/Belus Capital Advisors

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This emptiness is also apparent in the beauty section:

Brian Sozzi/Belus Capital Advisors

And in home goods, one of the greatest triumphs of Target U.S.

Brian Sozzi/Belus Capital Advisors

"It looks as if workers are being told to push up merchandise on the shelves because the store is unsure on when new shipments will arrive," Sozzi writes.

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Brian Sozzi/Belus Capital Advisors

These empty shelves are pretty bad in the apparel section.

Brian Sozzi/Belus Capital Advisors

"Why have a display wall at all?" he asks.

Brian Sozzi/Belus Capital Advisors

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Where there should be multiple rows of products, Target Canada is thinly displaying just one or two bottles of detergent at a time:

Brian Sozzi/Belus Capital Advisors

The shoe display is no better:

Brian Sozzi/Belus Capital Advisors

Meanwhile, the clearance section offers products for 90% off. "That type of discount is alarming at a newly opened business," Sozzi said.

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Brian Sozzi/Belus Capital Advisors

Some shelves, like those in the paper towel aisle, appear empty:

Brian Sozzi/Belus Capital Advisors

And that emptiness even extends to food:

Brian Sozzi/Belus Capital Advisors

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"One almost is overcome with this creepy feeling (at least we are given our close tracking of the situation) that Target will go the way of many U.S. brands that ventured into Canadian retailing…extinct," Sozzi writes.

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