Business Insider/Jessica Tyler RH's new flagship store feels more like a gallery than a store.
- RH, formerly Restoration Hardware, just opened a stunning new flagship store in New York City.
- The store has fine art installations, a café, rooftop restaurant, in-house design consultants, and more.
- We visited the store to see just how over-the-top it is for ourselves.
RH, formerly Restoration Hardware, just opened its six-story flagship store in New York City's Meatpacking District - and it is absolutely stunning.
The store, which RH describes as a gallery, sells everything you'd need to furnish a home in a very high-end setting. It isn't anything like stores like Ikea or Pottery Barn.
The gallery's opening party had more than 1,500 people in attendance, according to Architectural Digest. In addition to the high-end furniture showrooms, RH New York has a coffee bar and a rooftop restaurant. It also has a team of in-house interior designers, art installations, marble sculptures, and a glass elevator at the center.
RH CEO Gary Friedman has emphasized the company's commitment to physical
"While most in our industry are closing or downsizing stores, we remain committed to our quest of revolutionizing physical retailing," Friedman wrote in a letter to shareholders in September.
He continued: "With three of our four restaurants trending to generate $5 million to $6 million annually, and our fourth at approximately $4 million, we believe RH Hospitality is now a proven scalable business, and we plan to increase the number of new Galleries with integrated restaurants, wine vaults, and barista bars going forward."
Take a look inside the gorgeous new RH New York gallery: