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Taco Bell's New Upscale Restaurant Just Hit A Major Speed Bump

May 23, 2014, 01:30 IST

Taco Bell

Taco Bell's upscale chain U.S. Taco Co. and Urban Taproom may have trouble living up to its name.

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The new restaurant hasn't obtained a liquor license, reports Venessa Wong at Bloomberg Businessweek.

U.S. Taco Co. and Urban Taproom originally advertised selling craft beers and boozy milkshakes. But now, the Huntington Beach, Calif. location will have to settle for gourmet sodas instead.

"Original plans to recommend taco-beer pairings, such as lobster tacos with blueberry beer from Maine, will be replaced with taco-soda pairings," Wong writes.

Taco Bell hasn't disclosed when it will open more locations of the restaurant.

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The more upscale menu contains tacos made with premium ingredients like lobster.

Here's what the new concept will look like:

Taco Bell


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