Taco Bell has a new upscale restaurant that serves booze and sells bikinis

Taco Bell has a new location that's completely different from your average fast-food joint.

On Monday, the Mexican fast-food chain debuted a new restaurant on the Las Vegas Strip, which will serve as Taco Bell's flagship location.

The location is the chain's fourth Taco Bell Cantina, offering a more upscale menu that includes alcoholic beverages. However, the Las Vegas location takes the evolution of Taco Bell's brand a step further, with trendy architecture and and entire retail line.

Taco Bell CMO Marisa Thalberg told Business Insider that the flagship location attempts to give customers a chance to experience the "whole lifestyle of Taco Bell."

"I think when people feel something for a brand, they enjoy having a little slice of it, because... we think about brands as parts of our identity," Thalberg said. "When I'm holding that cup of Starbucks, it says something about me."

Here's a look inside the Las Vegas flagship location.