Swiggy and Zomato are eating into Domino's slice of profit

• Goldman Sachs maintained ‘Sell’ rating on Jubilant Foodworks, which sells Domino’s pizza in India.
• Aggressive growth plan of food delivery aggregators like Swiggy and Zomato as a risk for Domino’s sales, according to analysts.
• Swiggy is now delivering in over 200 Indian cities, while Zomato is in more than 300 cities.

Indian foodtech giants Swiggy and Zomato both house Domino’s in their list of restaurants to order from, but it seems the aggressive growth plans of the two delivery firms will leave Domino’s hungry for revenue. The share price of Jubilant Foodworks, which sells Domino’s and Dunkin Donuts in India, has plunged over 12% in the last three months.

Goldman Sachs maintained ‘Sell’ with a price of ₹1,129 for shares of Domino’s parent company Jubilant FoodWorks. It said, “Dominos will find it challenging to deliver double digit same-store sales growth in FY20/21,” citing risk from aggressive expansion of Swiggy and Zomato in smaller Indian cities.

Domino’s has over 1,227 restaurants in over 270 cities. Jubilant Foodworks had reported an operational revenue of ₹35.3 billion in FY19 as compared to ₹29.8 billion in FY18.

Meanwhile, ICICI Securities in its report has pointed out that the “aggressive discounting by food aggregators over the past few months continues to impact the dine-in industry and Jubilant Foodworks’ dine-ingrowth in the top-10 cities”.

Swiggy is present in over 200 cities while Zomato has gone beyond 300 cities in India. Their deep dive approach into tier-2 and tier-3 cities could result in Indians preferring to order in instead of going to restaurants to eat, something that has helped Domino’s same store sales so far.

In the US too, Domino’s saw a similar turn of events, with food delivery aggregators like DoorDash, UberEats, GrubHub with their deep discounts and variety of options, impacted the sales of Domino’s. In February 2019, the shares of Domino’s fell by 10% for the same reason.

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