At a time when people have started questioning government’s expenditure in advertisements, the Narendra Modi government is all set to initiate a massive advertisement campaign in print media and on radio and television glorifying the anniversary of the ‘Swachh Bharat Mission’.
On October 2, Prime Minister Modi’s pet project of cleanliness completes a year. To commemorate the success, Modi’s ministers have received plan blueprint from the PM himself.
Modi has formed a team of ministers to plan a 17-day anniversary celebration between September 25 and October 11. The team includes Urban Development Minister M Venkaiah Naidu, Road Transport Minister Nitin Gadkari, Drinking Water and Sanitation Minister Chaudhary Birender Singh and Minister of State for Information and Broadcasting Rajyavardhan Rathore.
Apart from advertisements, there would be appraising performance of all the states and printing the achievements in booklets. The chief ministers of the states would also be roped in and encouraged to conduct walkathons with the high-profile Swachh Bharat ambassadors. The states have also been asked to rope in governors to administer the "Swachhta pledge" to government officials to keep their surroundings clean.
The government will also honour NGOs and volunteers who have contributed in the cleanliness programme. Swachh Bharat ambassadors would also visit households where toilets have been built under the scheme.
A senior government official told The Economic Times, "We plan to organise events in states and in the capital with Swachh Bharat Abhiyan brand ambassadors like Baba Ramdev, actor Kamal Hassan and cricketer Sachin Tendulkar.”
(Image: PIB)