Subway's most iconic deal just got a dollar more expensive.
The sandwich chain announced on Tuesday that it would be offering a $6 deal on all classic footlong subs. Unfortunately for Subway, the chain's "$5 footlong" campaign with the super-catchy jingle is still fresh in customers' minds.
Subway responded to annoyed customers on Twitter, saying the move to $6 from $5 was necessary because of cost increases.
The sandwich chain launched the $5 footlong in 2007. The footlong deal has traditionally taken place in February, though over the years there have been other periods in which pricing on select footlongs has been lowered to $5.
@SUBWAY what happened to #fivedollarfootlong
- Justin (@ArsonByLarson) February 2, 2016@SUBWAY Six Dollar Footlong doesn't have the same catchiness. Also, the way you say "classic" makes it sound like it's not every sandwich
- Hunter (@hscottpalmer) February 2, 2016so like the $5 footlong... but $6... https://t.co/u31WJ4xzoO
- ? (@deliciousoda) February 2, 2016Subway used to have 5 dollar footlongs all year round and now it's a "deal" to get them for 6 bucks. Wtf??
- Michael Gossler (@MichaelGossler) February 2, 2016@ArsonByLarson We launched the $5 footlong in 2007. Since then our costs have gone up greatly, but we try to balance that with promotions.
- Subway Customer Care (@SubwayListens) February 2, 2016Times have been tough at Subway in recent years. In 2015, former spokesman Jared Fogle was sentenced to nearly 16 years in prison for child pornography and sex charges. Subway's sales dropped 3% in 2014 to $11.9 billion, according to QSR magazine.