After posting it on Subway's Facebook page, his photo went viral. The Facebook post was flooded with angry customers demanding to know why the sub was short (it's now up to 131,000 likes, 3,900 shares, and 5,900 comments.)
Now, Subway would like to explain to everyone why the sub wasn't a full foot long.
Ron Dicker at The Huffington Post received a statement from a Subway spokesperson about the mysterious missing inch.
Here's what Subway had to say:
"As you know, all of our sandwiches are made to order, and our bread is baked daily in every one of our more than 38,000 restaurants in 100 countries worldwide. We have policies and procedures in place to ensure that our products are consistent and have the same great taste no matter which Subway restaurant you visit.
We have seen the photo you referenced of a Subway sandwich that looks like it doesn’t meet our standards. We always strive for our customers to have the most positive experience possible, and we believe this was an isolated case in which the bread preparation procedures were unfortunately not followed."
There were many theories out there, ranging from toasting shrinkage to faulty bread to a fake tape measure.
In this case, it looks like Subway's blaming the particular restaurant for bad bread preparation.