- Social media is the fastest way to connect with potential customers.
- According to the Connected Leaders Survey by global business advising firm Brunswick Group, Walmart's Doug McMillon is the most connected CEO.
- We looked through his three main social media accounts to see why he earned the top spot, and what other chief executives can learn from his techniques.
- Visit Business Insider's homepage for more stories.
Being a CEO isn't just about leading a company - it's about being the face of that company.
According to a recent study by global business advising firm Brunswick Group, the most connected CEO in the S&P 500 and FTSE 350 is Doug McMillon, president and CEO of Walmart.
The study, known as the Connected Leadership Survey, aimed to find which CEOs were the most connected on social media, specifically on Facebook, Twitter, Instagram, and LinkedIn. Other factors in the study were verification, activity on those sites, and whether they had an updated Wikipedia page.
As Walmart's CEO for the last five years, McMillon has embraced social media, using it as a place to represent the company and to show the world what the daily life of a chief executive looks like. A spokesperson for the retail giant told Business Insider that McMillon handles all of his own digital platforms, and only gets help from Walmart's social media team if his schedule is especially busy.
Here's why McMillon earned the highest score on the Connected Leadership Index:
