Courtesy of LIVELY
Lingerie brand LIVELY hosts events in its retail stores to build community around its ambassador program and get customers shopping.
If you're thinking of using influencers to market your startup, there are several factors to consider.
First, brands need to think about both their reach and target customers. Influencer content has to reflect your brand image, values, and speak to customers in a way that will resonate with them.
Then, it's important to find the influencers who best align with your brand image and story. Celebrities and macro-influencers aren't always the most effective for every company's goals. Influencers with small, but devoted, followings can make a bigger impact for startups.
To help you get started, Business Insider rounded up this selection of guides and articles to help you navigate influencer marketing.
Subscribe to BI Prime to read them all.
The guides you need to post the best content
Working with influencers: How first-time founders can partner with Instagram influencers for under $50K, bring in 200,000 followers, and get a slice of the app's $10 billion shopping revenue
Smarter, not harder: The top 10 Instagram apps all entrepreneurs should use in 2020 to boost their following and get a boatload of new customers
Brands that have rocketed their social following
Use the customers you have: The CEO of a $100 million buzzy lingerie brand reveals how a hype squad of over 100,000 loyal customers tests products, posts on Instagram, and drives retail foot traffic
Targeting the younger generation: A toy startup has perfected the viral Youtube marketing strategy for reaching kids in 2019. Here's how to launch an Amazon bestseller through unboxing videos and 100+ influencer partnerships.
