This company analyzed 130 million sales conversations to determine the best time of day to call and email potential clients and win new customers
- It takes a lot more than soft skills to be a successful sales rep.
- RingDNA, an AI platform that provides information on how to improve sales, shared a report exclusively with Business Insider, that analyzes more than 130 million sales conversations and emails to determine best times to make calls and send emails.
- The report identified the exact schedule sales reps should follow for peak productivity.
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People skills aren't the only thing you need to make sales.
A sales job requires a strategy and a daily plan that should be measured and monitored for maximum success.
Your primary goal as a rep is to secure deals while maintaining time efficiency. But you might be reaching out to contacts at the wrong time of day.
According to HubSpot's 2016 sales perception survey, 37% of participants said one of the biggest challenges in sales is actually getting in touch with prospects. But the the key is to catch people when they're the most likely to respond.
RingDNA, an AI platform that provides information on how to improve sales, shared a new report exclusively with Business Insider that analyzed more than 130 million sales conversations and identified time windows with the highest response rates. RingDNA drew its findings from recorded phone calls and emails from sales clients, but declined to share exactly how much sales responses improved.
Howard Brown, founder and CEO of RingDNA, told Business Insider that his company dissects emails, records phone calls, and uses customer relationship management tools to determine which process and timing achieves the best results.
"The idea is - businesses sit on all of this information that their sales team do on a daily basis, but they never had a way of analyzing each and every single step," he said. "It's been there. You can have a manager listen in to a call, but you never had the ability to search through massive amounts of data using artificial intelligence to find interesting moments and patterns that achieved the best results."
Here are four data-backed tricks you can use to plan your day win the most customers.