Jose Luis Magana/AP
What college graduates want from their future employers has shifted over time.
- The things new entrants to the US labor force value have changed throughout the 2010s.
- Employer branding specialist firm Universum runs an annual survey of tens of thousands of college students, asking what they are looking for from their future employers.
- We looked at the job attributes that had the biggest positive and negative changes in support on the survey between 2010 and 2019.
- Fewer students at the end of the decade wanted quick opportunities for promotion, while flexible working conditions became more desirable over time.
- Visit Business Insider's homepage for more stories.
The nature of work in the US is always changing, and the things new entrants to the labor force value have changed during the 2010s.
Employer branding specialist firm Universum runs an annual survey of tens of thousands of college students, asking people about to enter the workforce what they are looking for from their future employers.
Universum provided Business Insider with an exclusive analysis of which job characteristics students in the US said were important to them going back to the start of the decade, and how their priorities have changed. We looked at the attributes students considered important that had the biggest positive and negative changes between 2010 and 2019.
Here are the four attributes with the biggest increases over the last decade. More students at the end of the decade were looking for flexible work options than at the start. Opportunities for long-term career development also saw increases.
Business Insider/Andy Kiersz, data from Universum
The share of students who want flexible work conditions has increased a lot over the last decade.
Here are the four job attributes with the biggest decreases between 2010 and 2019. Fewer students at the end of the decade were explicitly looking for challenging work or to quickly move up the company ladder. Students in 2019 were also less likely to emphasize further education and performance-related bonuses.
Business Insider/Andy Kiersz, data from Universum
Fewer students say that sponsorship of future education is important than they did in 2010.
- Read more:
- Here's what LGBT Gen Zers want from their future bosses - and where they want to work
- 15 American jobs that have boomed since Trump became president
- 50 maps that explain how America lives, spends, and believes at the end of the 2010s
- 10 simple charts that show the wild ways America has changed since 2010