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No need to take a career quiz - a new study suggests social media can help find the best job match for your personality

Madison Hoff   

No need to take a career quiz - a new study suggests social media can help find the best job match for your personality
Software developers

Luis Alvarez/Getty Images

A new study suggests your digital fingerprint can help you find a job based on your personality.

  • If you are not finding success at work, it could be because your personality better aligns with a different job.
  • A recent study used machine learning techniques on Twitter data to evaluate the personality traits of users and see how they are associated with various jobs.
  • The study found that some occupations had distinct patterns in employees' characteristic traits, which may mean some personalities are better suited for certain types of jobs.
  • The researchers wrote in the paper that the findings could potentially help recent graduates, the unemployed, or people hoping to change careers.
  • Visit Business Insider's homepage for more stories.

If you are a recent graduate with ambitions for your first job but no idea which one is the perfect fit for you, you might look for online career quizzes to assist in narrowing down your search.

However, a new study published in the Proceedings of the National Academy of Sciences suggests that your personal social media accounts could be a surprising way to find a job that matches your personality.

The study, by Margaret (Peggy) Kern of The University of Melbourne, Paul McCarthy and Deepanjan Chakrabarty of University of New South Wales, and Marian-Andrei Rizoiu of The University of Technology Sydney, used IBM's Watson Personality Insights system to analyze tweets and then "infer personality characteristics" of over 128,000 Twitter users that work in over 3,500 occupations.

The study found different types of occupations had varying traits and values scores. In addition, the researchers were able to create groups of similar occupations based solely on Twitter digital fingerprints.

Here are the main results from the study:

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