Here's how buzzy consultancy Kelton Global made a name for itself in Silicon Valley creating brand strategy for tech giants like Facebook, Google, and Uber
- Facebook COO Sheryl Sandberg confirmed her engagement to Tom Bernthal on Monday, the cofounder and CEO of consulting firm Kelton Global.
- Bernthal's firm specializes in brand strategy consulting - his company has worked with Facebook, Google, and Uber on how to use customer feedback to make key market decisions.
- In 2018, Facebook introduced a Messenger app revamp; the new features were based on Kelton consultants' conducted surveys.
- Click here for more BI Prime stories.
Facebook's billionaire COO Sheryl Sandberg just confirmed her engagement to Tom Bernthal, an Emmy award-winning producer and cofounder of consulting firm Kelton Global.
While many consulting firms like McKinsey & Company have been around for nearly a century, Bernthal's company is only 18 years old. Kelton is located amid Los Angeles' buzzing tech industry, but it has stayed under the radar without attracting much media publicity. Nevertheless, the firm has partnered up with some big names.
Kelton helps companies navigate through brand revamps and better understand the needs of their customers. Since its founding in 2002, it has served as a problem-solver for tech giants like Facebook, Google, and Uber.
Here's how these tech companies benefited from Kelton's consulting expertise.
Axel Springer, Insider Inc.'s parent company, is an investor in Uber.