Strategy
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- Daniel Russell, a senior research scientist at Google, shared with us three common mistakes that can prevent you from finding the perfect search results.
- Such habits include performing only one search on a particular topic, tailoring search results to get a specific answer rather than the most accurate result, and skipping search results that include terms you're not familiar with.
- Russell discovered these tendencies as part of his field research in his role at Google, which involves shadowing people to understand how they're using the company's search engine in everyday life.
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Google's search engine has become so pervasive, it's almost impossible to remember a time when you couldn't find the answer to nearly any question just by googling it. It's become such common vernacular that Merriam-Webster began recognizing it as a verb in 2006.
But even if you use Google on a daily basis, you've probably struggled to find the result you're looking for on at least a few occasions. That's where Google's Daniel Russell comes in, who works as a senior research scientist for search quality and user happiness at the company.
Part of his role involves conducting field tests to gain a better understanding of how people are using Google's search engine in everyday life. And that research has led him to notice three common habits that can make it more difficult to find the answer you're looking for through Google.
Here's a look at the top three mistakes people make when conducting a Google search, according to Russell.
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