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- When it comes to choosing a business model, there's a lot of wisdom out there on what you should and shouldn't do. But the most important thing is choosing a model that works for you.
- These five entrepreneurs approached things a little bit differently when starting their businesses.
- Amelia Kruse, a leadership coach, focused on putting in her "philosophical foundation" before getting into the nitty-gritty. Gelare Danaie foregrounded creativity over profit at her design firm.
- Visit Business Insider's homepage for more stories.
There's plenty of advice out there for aspiring entrepreneurs on how to determine a business model - lessons on finding product-market fit, building a financial plan, and setting pricing that will net a profit, for example.
And that's all important, of course. But what's often missing from those conversations is advice on how to determine a model that doesn't just work - it works for you.
Take it from these five founders. When they started thinking about how to launch their companies, they didn't necessarily want to do things the traditional way. In fact, in many ways, that was their motivation for becoming an entrepreneur. Here are their stories and advice on how they approached their business models to do things differently - and how that's led to more success and happiness than they could have imagined.