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While TikTok's future is unknown, micro-business owners continue to rely on it — including one founder who shared 3 tips for marketing and going viral
- Lauren Nelda Pascal is the founder of Lolo's Bonnets, a micro business in Jacksonville, Florida.
- Pascal has successfully used TikTok to market her products and build a customer following.
Bella Sayegh,Leila Jordan
Mariette Williams
Kathleen Elkins
Latest Stories
I'm saving money on rideshares and travel right now, but I'm not keeping that cash - I'm spending it at local businesses even if they're closed
I reached out to the woman who cuts my hair, who also happens to live in my neighborhood, and offer…
Alexis Rhiannon
10 major companies including Amazon, Facebook, and Salesforce that are offering cash and resources to businesses impacted by the pandemic - and how to apply
One in four small businesses nationwide have temporarily closed and another 40% expect to this mont…
Guadalupe Gonzalez
Your business could defer taxes and get credits for keeping employees. An expert explains how to know if you're eligible.
This provision is meant to free up cash flow during the current crisis, but those payments aren't g…
Jennifer Ortakales
States and cities are stepping up to help businesses survive. Here are the best funding programs nationwide to help you pay rent, keep employees, and restructure your debt.
These resources are independent from the federal loans and grants for small businesses offered thro…
Guadalupe Gonzalez
The CEO of a German air taxi startup explains how shifting to English will gear it up to be a leader in the edgy new industry
"When I first met the founders, they were enthusiastic about the technology," Reuter said. "But the…
Dominick Reuter
How a small NYC grocery delivery business is coping with a 400% surge in demand during the coronavirus pandemic
Since the reporting of this story in March, Mirchi employees are now required to wear masks, and th…
Havovi Cooper,Claire Molloy
15 photos that show the working-from-home spaces of great minds
Whether it was in a sky-high Manhattan apartment, a Connecticut farmhouse, a Revolutionary War-era …
Erin McDowell,Erin McDowell
How a local upstate New York fitness studio designed their own at-home bike delivery service in just a few days and boosted revenues while their doors remain shut during the pandemic
She added, "I think any small business has to be mindful of what their clients may be experiencing,…
Jessica Kelly,Jessica Kelly
Why startups should begin by doing things that don't scale, and how to know when to switch to things that do
Before Amazon sold, well, everything, it was an online bookstore; before Facebook reached billions …
Dominick Reuter
Coronavirus is sinking the 2020 internship class, new LinkedIn data suggests - and it could impact Gen-Z careers for years
LinkedIn said that during this time last year, the number of internships posted on its site was gro…
Taylor Nicole Rogers
Social isolation could be a 'golden opportunity' for your career. Here's exactly how to use the extra time to network and develop in-demand skills for the new economy.
Klein said developing a growth mindset is the best way to thrive in the current economy. Employers …
Shana Lebowitz
I run a 6-figure freelance graphic design agency, and even during the pandemic we're on track to hit our $300,000 yearly goal. Here are 4 key things that have helped me retain clients and keep revenue strong.
Executives from a variety of gig-based organizations that help freelancers find work, including Top…
Morgan Overholt
The head of marketing for a UK urban-gardening startup explains how strong brand recognition helps him grow his team
The idea for Patch came about when founder Freddie Blackett was looking for a better way to keep hi…
Dominick Reuter
The Fed unveils up to $2.3 trillion in additional virus relief for small businesses and local governments
"Our country's highest priority must be to address this public health crisis, providing care for th…
Ben Winck
The 10 best online coding boot camps that you can sign up for right now to land a job at a tech company like Facebook or Intel
According to a Statista report published in August 2019, more than 23,000 people graduated from cod…
Weng Cheong
Take a look at the pitch deck that a data-security startup used to raise $15 million despite the coronavirus wreaking havoc on VC funding
Venture capitalists are looking to invest only "in companies that have an extremely high likelihood…
Joe Williams
The exact action plan compassionate managers should follow if they need to lay someone off remotely
"Right now we're all laughing at stories about kids, cats, dogs, and spouses hilariously interrupti…
Elizabeth Alterman
Meet Jerome Adams, the US surgeon general on the coronavirus task force who was the health commissioner of Indiana when the MERS virus hit in 2014 and has experience containing HIV outbreaks with Mike Pence
Do you have a personal experience with the coronavirus you'd like to share? Or a tip on how your to…
Joey Hadden
3 traits all managers can copy from New York Gov. Andrew Cuomo's strong but calm response to the pandemic that will earn your team's trust in a crisis
In a matter of weeks, New York has become the epicenter of the novel coronavirus pandemic in the US…
Weng Cheong
Cisco's response to the coronavirus reveals how the pandemic is turbo-charging innovation - from donating video-conferencing units to healthcare systems to manufacturing hundreds of face shields daily via 3D printing
The "teams really quickly started gathering all these units that were sitting around the office … s…
Joe Williams
3 things managers can do to keep employees calm, cool, and connected while working remotely during times of crisis
Take it from two business leaders who've fostered remote companies for years: Carol Cochran, the vi…
Gillian Brassil
Leaked memo reveals the US' largest health system could fire nurses who post coronavirus policies on social media - and a nurse has already been suspended without pay
HCA Healthcare, the country's largest health system, with 185 hospitals in 20 states, sent an email…
Allana Akhtar
Here is how we ranked the economies of the states and DC
For our state economy ranking, we used six different labor-market and overall economic datasets and…
Madison Hoff
A New-York-based doula and masseuse reveals the exact formula that's helped her build an almost 6-figure business solely by word-of-mouth referrals
Mohammed's calling was inspired at a very young age. She spent the first eight years of her life in…
Allison Hope
MAKING IT AS A FREELANCER: Every tip, trick, and guide you'll need to get started, build a successful business, and handle the ups and downs of being a freelancer
Freelancers face a different set of issues when it comes to operating a business. Luckily, there ar…