Jeff Bezos uses a simple exercise to decide which risks are worth taking
As Business Insider's Bob Bryan reported, Amazon will purchase the grocer for $42 a share in an all-cash deal, valuing the company at $13.7 billion.
To gain some insight into how Amazon CEO Jeff Bezos might have made the decision to acquire Whole Foods, we turned back to an oft-cited interview with Bezos.
In the interview, which appears to have been conducted by the Academy of Achievement, Bezos discusses his "regret minimization framework." (We first came across this snippet of the interview in Jenny Blake's 2016 book, "Pivot.")
Here's what Bezos said:
Bezos has made embracing failure an integral part of business at Amazon. Business Insider's Eugene Kim has reported that Bezos "says nine times out of ten, you're going to fail. But every once in while, you'll hit a home run that in business terms is more like 1,000 runs. 'Given a ten percent chance of a 100 times payoff, you should take that bet every time,' Bezos says."
Bezos is hardly the only successful person to use this strategy. In a video interview with Business Insider, Tony Robbins said that whenever he's hesitant about doing something that scares him, he imagines himself at age 85, sitting in his rocking chair and looking back on his life.
At that point, he asks himself, would he experience greater regret over having done the scary thing or opted out?
It's probably a useful question for everyone - even those who haven't achieved the same level of notoriety as Bezos or Robbins - to ask ourselves.