How A Logo's Color Manipulates Your Emotions

Some brands are instantly recognizable by the color of their logos. Bright yellow arches on the horizon let you know a McDonald's is nearby. There's a good chance a big brown truck is delivering packages for UPS.

These colors are forever associated with these companies, but what emotions are they triggering in your subconscious?

FinancesOnline.com and Ruby Media Group gathered some findings from color psychology research and put together a report explaining the primary color associations behind some of the most recognizable logos: