29 Ads That Were Designed To Shock You
Moms Demand Action for Gun Sense in America suggests an imbalance in American legislation. "Little Red Riding Hood." (USA, 2013)
UN Women uses actual Google auto-completes to show how widespread misogyny is. "Women Need To Be Seen As Equal." (International, 2013)
The International League Against Racism And Anti-Semitism made an illustration of systemic racism. "Your skin color shouldn’t dictate your future." (France, 2013)
Crisis Relief Singapore won the Cannes Lion advertising award for its commentary of social media slacktavism. "Liking isn't helping." (Singapore, 2013)
Ekburg.ru makes a comment on distracted driving. "Think of Both Sides." (Russia, 2013)
Thai Health boldly illustrates the connection between sleepiness and accidents. "Don't Drive Sleepy." (Thailand, 2010)
Deutscher Tierschutz Bund e.V shows that animals suffer like people do. "Pig," and "Mink." (Germany, 2010)
Prachachat Newspaper makes a strong point about the press's role in transparency. "School." (Thailand, 2010)
Droit des Non Fumeurs drew lots of anger for its anti-smoking campaign. "Smoking is being a slave to tobacco." (France, 2010)
Mettiamocilatesta.it used a decapitated Santa to ask people to keep spending money on advertising. "Don't Cut a Dream." (Italy, 2009)
Casa Do Menor makes the consequences of child abuse horrifyingly clear. "Hands." (Spain, 2009)
Reporters Without Borders frames the death of a journalist during conflict reporting as a terrible injustice. "Ink." (France, 2009)
Good Parent Poland makes the effects of child abuse vivid. "You can lose more than your patience." (Poland, 2009)
Caribu Bitter makes chocolate look deliciously evil. "Canari." (Peru, 2009)
Superette turned an idiom on its head. "Be Caught Dead In It." (New Zealand, 2009)
WWF Brasil triggered global anger (and issued a formal apology) after this image used 9/11 to illustrate the number of people killed in the 2004 Asian tsunami. "Tsunami." (Brazil, 2009)
Masterlock wants you to think that its product can't be broken. "Hippies." (South Africa, 2008)
Concordia Children's Services looks after abandoned babies in Manila, the capitol of the Philippines. "Piglets." (Philippines, 2008)
Corporate Chhattisgarh sponsored an ad that asks a fundamental question about terrorism. "Martyr." (India, 2008)
Serve made a heavily sexualized ad confronting statutory rape. "You Need Help," and "It's Wrong." (USA, 2008)
Family Network Foundation cleverly speaks out against neglecting older parents. "Don't make your parents jealous of your other loved ones." (Thailand, 2008)
Hanes used caricatures of slurs to sell undergarments. "Because the World Gives You Enough Labels." (India, 2008)
Dolce and Gabbana was widely criticized for this ad that arguably glamorizes gang rape. Unnamed. (International, 2007)
Humans for Animals makes a shocking image in regard to animal cruelty. "Seal." (France, 2005)
IP Press Men's Magazine makes a heinous point about gender-specific targeting. "Kennedy Assassination." (Belgium, 2007)
Sisley's high-fashion ad draws a thin line between addiction and fashion. "Fashion Junkie." (China, 2007)
German Olympic Sport Federation made a clear link between activity and appearance. "David." (Germany, 2007)
Pony made a comment about the role of sport (and race) in its footwear ad."Black Jesus." (US, 2004)
Benetton uses an image of the death of AIDS activist David Kirby as part of its inclusive — and divisive — ad campaign. "United Colors." (International, 1980s-90s)
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