The N.W.A. biopic "Straight Outta Compton" took in an astounding $24.2 million on opening day, including the already impressive $4.96 million it earned during its Thursday night preview screenings.
The film was originally projected to make closer to $25 million over the entire weekend, but is now expected to earn about $60 million all-in thanks in-part to its brilliant viral marketing and positive reviews.
Considering that the film is an R-rated, nearly 2 and a half hour rap biopic, all these figures are extra impressive.
Factor in the film's scant $29 million budget, and this thing will likely be in the black by the time you read this post.
Watch the trailer below.