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Millennials' favorite stocks include Apple, Tesla, and Warren Buffett's Berkshire Hathaway

Jan 28, 2020, 21:37 IST

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  • Apple, Tesla, and Warren Buffett's Berkshire Hathaway rank among millennials' favorite stocks.
  • Disney, Netflix, and Amazon also made Apex Clearing's top 10 list.
  • The digital wealth management specialist analyzed 734,000 investment accounts.
  • Visit Business Insider's homepage for more stories.

Millennials' favorite stocks include Apple, Tesla, and Warren Buffett's Berkshire Hathaway.

Apex Clearing, a specialist in digital wealth management, analyzed more than 734,000 investment accounts owned by US-based investors with an average age of 31 for its Q4 Millennial 100 report.

The 10 most popular stocks, and what percentage of millennial investors' holdings they make up, are shown below.

1. Apple (13.5%)

The tech titan behind the iPhone, iPad, and Macbook took first place on the list. Millennials put about 14 cents of every dollar they invested into Apple.

2. Amazon (11.2%)

Amazon founder Jeff Bezos has taken the e-commerce giant from selling books into smart-home devices, cloud storage, and streaming entertainment such as "The Marvelous Mrs. Maisel."

3. Tesla (5.8%)

Millennials don't appear skeptical of Elon Musk's electric-car company, which recently hit a $100 billion valuation for the first time.

4. Facebook (4.3%)

Mark Zuckerberg's social network boasts about 2.5 billion monthly users. It also owns WhatsApp, Instagram, and virtual-reality startup Oculus.

5. Microsoft (3.7%)

The enterprise-software giant behind the Windows operating system has expanded into cloud storage and stylish consumer technology under CEO Satya Nadella.

6. Berkshire Hathaway (3.1%)

Warren Buffett's conglomerate owns businesses such as See's Candies and Geico, and holds billion-dollar stakes in Apple and Coca-Cola.

7. Disney (3%)

Disney's entertainment empire stretches from Marvel, Star Wars, and Pixar movies to theme parks, merchandise, video games, its new Disney Plus streaming service, and TV networks including ABC and ESPN.

8. Netflix (2.6%)

The video-streaming service has plowed billions into original movies and TV shows such as "The Irishman" and The Witcher" as it seeks to grow its 167 million subscribers.

Advanced Micro Devices (2.6%)

AMD, the microchip titan led by CEO Lisa Su, makes graphics cards, processors, and other computer hardware.

Alibaba (2.5%)

Alibaba, founded by schoolteacher Jack Ma, has become one of the world's biggest retailers. It owns two popular online shopping platforms, Tmall and Taobao.

Honorable mentions

Several high-profile stocks didn't crack the top 10.

Alphabet, Google's parent company, took the 12th and 13th spots with its two classes of shares.

Starbucks ranked 22nd, Uber nabbed 28th place, and Coca-Cola, Nike, McDonald's, Twitter, and Snap made the top 50.

Beyond Meat came in 55th, Chipotle was 65th, and PepsiCo ranked 77th.

See the full list here.

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