Michael Saylor touts a new massive bitcoin haul as MicroStrategy now 'hodls' $4.6 billion worth of tokens

• Michael Saylor's MicroStrategy bought an additional 12,333 bitcoin, for about $347 million.
• That brings the company's total holdings to 152,333 bitcoin, worth roughly $4.6 billion at current prices.

MicroStrategy just added 12,333 bitcoins to its coffers at an average purchase price of $28,136 per token, according to a new regulatory filing.

Founder and Executive Chairman Michael Saylor, a prominent bitcoin bull, tweeted the announcement Wednesday, adding that the company now "hodls" — an acronym for "hold on for dear life" — 152,333 bitcoins in total, acquired for roughly $4.52 billion and purchased at an average price of $29,668 per token.

At current bitcoin prices, the enterprise software company's bitcoin stockpile is worth about $4.6 billion.

MicroStrategy's latest bitcoin purchase comes after Saylor predicted earlier this month that the US regulatory crackdown on cryptocurrencies will help bitcoin nearly double its market share.

In this year alone, bitcoin's share of the crypto industry's overall market capitalization has gone from 40% to 48%, he told Bloomberg TV. But with regulators targeting other tokens, bitcoin's dominance will to grow to 80%, he added.

"Now I think that the public is beginning to realize that bitcoin is the next bitcoin," Saylor said. "The next logical step is for bitcoin to 10x from here and then 10x again."

In 2023, the world's largest cryptocurrency has rallied about 82%. Thanks to its strong performance, MicroStrategy in the first three months of the year notched its first profitable quarter in more than two years.

"The conviction in our bitcoin strategy remains strong as the digital asset environment continues to mature," CFO Andrew Kang said in a statement in May, after the company had snapped up 7,500 tokens that quarter.

Saylor, an active market commentator via Twitter, has made other predictions recently, including how the next president will be pro-bitcoin, how the token is more attractive than the traditional safe haven asset gold, and even calling the crypto "immortal."