McDonald's will jump 12% as it benefits from consumers who are 'tired of their own cooking,' BofA says
- Bank of America raised its McDonald's price target to $250 per share from $225 per share, citing consumers who are "tired of their own cooking" and flocking to fast food drive-thrus.
- In a note on Monday a team of BofA analysts also raised their McDonald's earnings estimates for next year.
- The analysts added that the fast food giant's partnership with Travis Scott demonstrated its ability to launch well thought-out, minimally complex strategies.
Bank of America reiterated its "buy" rating for McDonald's and raised its price objective to $250 per share from $225 on Monday. BofA also raised its 2021E earnings-per-share estimate for McDonald's up to $8.30 from $8.20 on "better sales expectations."
"The quick service segment as a whole has seen greater demand during COVID-19 than pre-pandemic as consumers [grew] tired of their own cooking and leaned into drive-thru and off-premise for engagement with restaurants," a team of BofA analysts said on Monday.
The analysts pointed out that the fast food giant's sales underperformed some of its domestic peers' because of pressure in its international franchises — many restaurants overseas lack drive-thrus, and foot-traffic during the pandemic was low. However, they added: "A sharp recovery for MCD int'l in July encouraged us that the company can largely offset challenges in certain int'l markets with solid current U.S. performance."
Bank of America also noted that the restauarnt's recent partnership with rapper Travis Scott demonstrated that its strategies are "well thought out to build-long term traction with minimal complexity." The Travis Scott Meal attracted younger consumers and used an existing product, the Quarter Pounder, in the partnership.
On Monday McDonald's announced a partnership with Latin pop superstar J Balvin. The "J Balvin Meal" will feature a Big Mac sandwich, fries, and an Oreo McFlurry. According to a press release, this is the second time a celebrity's name has been on the McDonald's menu since 1992.
McDonald's traded at $225.07 per share on Monday and gained as much as 1.6% during intraday trading. The fast food giant is up 50% from the depths of the coronavirus crash in March and is up almost 14% year-to-date.