Houseware & stationery maker Cello World seeks SEBI's nod to raise ₹1,750 crore via IPO

• Cello World’s proposed IPO is a complete offer for sale by promoters and other shareholders.
• The company manufactures and sells consumer houseware, writing instruments, stationery, moulded furniture and allied products.
• It has 13 across five locations in India, with most facilities in Daman.

Mumbai-based Cello World known for its consumer houseware, stationery, moulded furniture and others has filed its Draft Red Herring prospectus (DRHP) with market regulator SEBI to raise funds through for its public offer.

The initial public offer (IPO) with a face value of ₹5 is a complete offer for sale (OFS) where promoters and other shareholders will sell shares.

The OFS comprises of up to ₹300 crore by Pradeep Ghisulal Rathod, up to ₹670 crore by Pankaj Ghisulal Rathod, up to ₹380 crore by Gaurav Pradeep Rathod, up to ₹200 crore by Sangeeta Pradeep Rathod, up to ₹100 crore by Babita Pankaj Rathod and up to ₹100 crore by Ruchi Gaurav Rathod.

The offer is being made through the book building process, wherein not more than 50% shall be allocated on a proportionate basis to Qualified Institutional Buyers (QIBs). Not less than 15% of the shall be available to non-institutional bidders and not less than 35% to retail investors.

Its book running lead managers are Kotak Mahindra Capital Company, ICICI Securities, IIFL Securities, JM Financial and Motilal Oswal Investment Advisors Limited. Link Intime India Private Limited is the registrar to the offer.

About the company

The company has 13 manufacturing facilities which are either owned or leased. It has eight facilities in Daman, two in Haridwar; one each in Baddi, Chennai, and Kolkata. It’s also in the process of establishing a glassware manufacturing facility in Rajasthan.

Its distribution network spans across the nation, supported by a sales team of 683 members. For the consumer houseware category, it collaborates with 678 distributors and around 51,900 retailers across India. For stationery, it has 29 super-stockists, approximately 1,450 distributors, and roughly 59,100 retailers.

In the moulded furniture and allied products category, it works with 1,067 distributors and around 6,500 retailers located throughout India.