Apple CEO Tim Cook
- Forget black swans. For 2020, think about grey swans.
- Grey swan events are unlikely, but would have a massive impact.
- Here are 10 wild predictions to consider for next year.
- Read this analysis as it originally appeared on Macro Hive.
- Visit Business Insider for more stories.
Black swan events are the unknown unknowns that no one can even envisage, let alone predict. But their close cousin - grey swans - can enter our imaginations. These are low probability, high impact events that few expect. They aren't even our base cases. But by imagining these risk scenarios, we can at least prepare for them should they erupt.
Here are 10 to think about for 2020:
