Starbucks is rolling out Pumpkin Cream Cold Brew, and it reveals how climate change and a fundamental shift in the chain's strategy are transforming the menu

• Starbucks is rolling out a new Pumpkin Cream Cold Brew alongside its iconic Pumpkin Spice Latte this year.
• The new drink highlights Starbucks' growing emphasis on cold beverages, which now make up half of the chain's sales.
• It also makes sense for Starbucks to roll out a cold drink for the chain's earliest ever PSL launch date, following one of the hottest summers in recorded history.
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Starbucks is rolling out a PSL-themed cold brew this year.

On Monday, Starbucks announced that a new Pumpkin Cream Cold Brew would roll out alongside the classic Pumpkin Spice Latte. The Pumpkin Cream Cold Brew is the first new pumpkin coffee beverage to join Starbucks' menu in 16 years, and it will combine the chain's cold brew, vanilla, pumpkin cream foam, and pumpkin spice topping.

Read more: Starbucks confirms that the Pumpkin Spice Latte is coming back earlier than ever before

Both drinks will hit menus on Tuesday, August 27. And, both offer some key insights into Starbucks' strategy.

Here's why Starbucks is rolling out a Pumpkin Cream Cold Brew: