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  3. Starbucks is opening a Reserve Roastery in New York that has a full cocktail bar and is almost 13 times the size of the average Starbucks. Here's what it's like to visit.

Starbucks is opening a Reserve Roastery in New York that has a full cocktail bar and is almost 13 times the size of the average Starbucks. Here's what it's like to visit.

Starbucks Reserve Roastery in New York is located in the Meatpacking District.

Starbucks is opening a Reserve Roastery in New York that has a full cocktail bar and is almost 13 times the size of the average Starbucks. Here's what it's like to visit.

Starbucks Reserve Roastery in New York is located in the Meatpacking District.

Starbucks Reserve Roastery in New York is located in the Meatpacking District.
source Business Insider/Jessica Tyler

First walking in, I was completely overwhelmed.

First walking in, I was completely overwhelmed.
source Business Insider/Jessica Tyler

At 23,000 square feet, the Roastery is almost 13 times the size of the typical Starbucks location and spans nearly the entire block it's on. A typical Starbucks is 1,800 square feet, on average.

At 23,000 square feet, the Roastery is almost 13 times the size of the typical Starbucks location and spans nearly the entire block it
source Business Insider/Jessica Tyler

Source: eMarketer Retail

To the left of the entrance are tables with Starbucks merchandise for sale.

To the left of the entrance are tables with Starbucks merchandise for sale.
source Business Insider/Jessica Tyler

There are NYC-branded products from Starbucks' New York collection ...

There are NYC-branded products from Starbucks
source Business Insider/Jessica Tyler

... a few different coffee makers ...

... a few different coffee makers ...
source Business Insider/Jessica Tyler

... and Reserve Roastery-branded clothing.

... and Reserve Roastery-branded clothing.
source Business Insider/Jessica Tyler

Starbucks' holiday collection is also featured.

Starbucks
source Business Insider/Jessica Tyler

To the right of the entrance is the first of two coffee bars.

To the right of the entrance is the first of two coffee bars.
source Business Insider/Jessica Tyler

The centerpiece of the main coffee bar is five hourglass-like units that hold the freshly roasted coffee beans that are used in each order. The selection rotates seasonally.

The centerpiece of the main coffee bar is five hourglass-like units that hold the freshly roasted coffee beans that are used in each order. The selection rotates seasonally.
source Business Insider/Jessica Tyler

The coffee bar also has sandwiches, bakery products fresh from the attached Princi bakery ...

The coffee bar also has sandwiches, bakery products fresh from the attached Princi bakery ...
source Business Insider/Jessica Tyler

... and fresh fruit and jam.

... and fresh fruit and jam.
source Business Insider/Jessica Tyler

Baristas at the coffee bar, called "coffee masters," can use seven brewing methods, including pour-over, siphon, espresso, and cold brewing.

Baristas at the coffee bar, called "coffee masters," can use seven brewing methods, including pour-over, siphon, espresso, and cold brewing.
source Business Insider/Jessica Tyler

It feels more high-end than your average Starbucks.

It feels more high-end than your average Starbucks.
source Business Insider/Jessica Tyler

Adding to the high-end feel, drinks are listed on printed menus instead of on the menu boards you typically see in Starbucks.

Adding to the high-end feel, drinks are listed on printed menus instead of on the menu boards you typically see in Starbucks.
source Business Insider/Jessica Tyler

The first floor is also home to a Princi bakery selling fresh breads ...

The first floor is also home to a Princi bakery selling fresh breads ...
source Business Insider/Jessica Tyler

... baked goods ...

... baked goods ...
source Business Insider/Jessica Tyler

... and fresh sandwiches.

... and fresh sandwiches.
source Business Insider/Jessica Tyler

The centerpiece of the first floor is a giant copper cask where beans are stored after they're roasted.

The centerpiece of the first floor is a giant copper cask where beans are stored after they
source Business Insider/Jessica Tyler

Coffee beans are sent all around the store through a series of tubes that Chief Design Officer Liz Muller told reporters are "inspired by the history of the Meatpacking District."

Coffee beans are sent all around the store through a series of tubes that Chief Design Officer Liz Muller told reporters are "inspired by the history of the Meatpacking District."
source Business Insider/Jessica Tyler

Downstairs is the second coffee bar, named the "Experience Bar."

Downstairs is the second coffee bar, named the "Experience Bar."
source Business Insider/Jessica Tyler

It was designed for customers to see all of the different brewing methods more in-depth that at the main coffee bar.

It was designed for customers to see all of the different brewing methods more in-depth that at the main coffee bar.
source Business Insider/Jessica Tyler

There are similar centerpiece structures in the main coffee bar ...

There are similar centerpiece structures in the main coffee bar ...
source Business Insider/Jessica Tyler

... and even more dessert options.

... and even more dessert options.
source Business Insider/Jessica Tyler

Everything is baked fresh at the in-store Princi bakery.

Everything is baked fresh at the in-store Princi bakery.
source Business Insider/Jessica Tyler

Also downstairs is the machine that roasts the coffee beans before they're sent to the cask.

Also downstairs is the machine that roasts the coffee beans before they
source Business Insider/Jessica Tyler

You can see the coffee beans roasting from almost any point in the store.

You can see the coffee beans roasting from almost any point in the store.
source Business Insider/Jessica Tyler

And the freshly roasted beans can be packaged and purchased to take home.

And the freshly roasted beans can be packaged and purchased to take home.
source Business Insider/Jessica Tyler

The top floor of the Roastery is the Arriviamo Bar, a complete cocktail bar overlooking the space.

The top floor of the Roastery is the Arriviamo Bar, a complete cocktail bar overlooking the space.
source Business Insider/Jessica Tyler

The bar sells even more food ...

The bar sells even more food ...
source Business Insider/Jessica Tyler

... coffee-based cocktails ...

... coffee-based cocktails ...
source Business Insider/Jessica Tyler

... and an array of other drinks like wine and beer.

... and an array of other drinks like wine and beer.
source Business Insider/Jessica Tyler

It is nothing like a typical Starbucks.

It is nothing like a typical Starbucks.
source Business Insider/Jessica Tyler

There are detailed design elements all over the store.

There are detailed design elements all over the store.
source Business Insider/Jessica Tyler

One barista said that he loves discovering new things in the store each day, like these small wall decals with information about each specialty Starbucks Reserve coffee.

One barista said that he loves discovering new things in the store each day, like these small wall decals with information about each specialty Starbucks Reserve coffee.
source Business Insider/Jessica Tyler

Near the restrooms, the Roastery has a "plants of Costa Rica" display, highlighting plants native to the area where Starbucks grows its coffee.

Near the restrooms, the Roastery has a "plants of Costa Rica" display, highlighting plants native to the area where Starbucks grows its coffee.
source Business Insider/Jessica Tyler

Near the plants is a window where customers can peek in and see where the coffee beans are shipped, before they are roasted or sent throughout the store.

Near the plants is a window where customers can peek in and see where the coffee beans are shipped, before they are roasted or sent throughout the store.
source Business Insider/Jessica Tyler

There is plenty of seating throughout the store, including an area with a fireplace.

There is plenty of seating throughout the store, including an area with a fireplace.
source Business Insider/Jessica Tyler

Beyond its massive size, the store is nothing like a typical Starbucks. It has fresh baked goods, a huge selection of merchandise, and freshly roasted coffee beans being sent throughout the store.

Beyond its massive size, the store is nothing like a typical Starbucks. It has fresh baked goods, a huge selection of merchandise, and freshly roasted coffee beans being sent throughout the store.
source Business Insider/Jessica Tyler

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