Starbucks is opening a Reserve Roastery in New York that has a full cocktail bar and is almost 13 times the size of the average Starbucks. Here's what it's like to visit.
Jessica Tyler  Â
Starbucks Reserve Roastery in New York is located in the Meatpacking District.
Starbucks Reserve Roastery in New York is located in the Meatpacking District.
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Business Insider/Jessica Tyler
First walking in, I was completely overwhelmed.
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Business Insider/Jessica Tyler
At 23,000 square feet, the Roastery is almost 13 times the size of the typical Starbucks location and spans nearly the entire block it's on. A typical Starbucks is 1,800 square feet, on average.
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Business Insider/Jessica Tyler
Source: eMarketer Retail
To the left of the entrance are tables with Starbucks merchandise for sale.
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Business Insider/Jessica Tyler
There are NYC-branded products from Starbucks' New York collection ...
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Business Insider/Jessica Tyler
... a few different coffee makers ...
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Business Insider/Jessica Tyler
... and Reserve Roastery-branded clothing.
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Business Insider/Jessica Tyler
Starbucks' holiday collection is also featured.
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Business Insider/Jessica Tyler
To the right of the entrance is the first of two coffee bars.
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Business Insider/Jessica Tyler
The centerpiece of the main coffee bar is five hourglass-like units that hold the freshly roasted coffee beans that are used in each order. The selection rotates seasonally.
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Business Insider/Jessica Tyler
The coffee bar also has sandwiches, bakery products fresh from the attached Princi bakery ...
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Business Insider/Jessica Tyler
... and fresh fruit and jam.
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Business Insider/Jessica Tyler
Baristas at the coffee bar, called "coffee masters," can use seven brewing methods, including pour-over, siphon, espresso, and cold brewing.
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Business Insider/Jessica Tyler
It feels more high-end than your average Starbucks.
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Business Insider/Jessica Tyler
Adding to the high-end feel, drinks are listed on printed menus instead of on the menu boards you typically see in Starbucks.
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Business Insider/Jessica Tyler
The first floor is also home to a Princi bakery selling fresh breads ...
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Business Insider/Jessica Tyler
... baked goods ...
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Business Insider/Jessica Tyler
... and fresh sandwiches.
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Business Insider/Jessica Tyler
The centerpiece of the first floor is a giant copper cask where beans are stored after they're roasted.
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Business Insider/Jessica Tyler
Coffee beans are sent all around the store through a series of tubes that Chief Design Officer Liz Muller told reporters are "inspired by the history of the Meatpacking District."
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Business Insider/Jessica Tyler
Downstairs is the second coffee bar, named the "Experience Bar."
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Business Insider/Jessica Tyler
It was designed for customers to see all of the different brewing methods more in-depth that at the main coffee bar.
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Business Insider/Jessica Tyler
There are similar centerpiece structures in the main coffee bar ...
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Business Insider/Jessica Tyler
... and even more dessert options.
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Business Insider/Jessica Tyler
Everything is baked fresh at the in-store Princi bakery.
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Business Insider/Jessica Tyler
Also downstairs is the machine that roasts the coffee beans before they're sent to the cask.
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Business Insider/Jessica Tyler
You can see the coffee beans roasting from almost any point in the store.
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Business Insider/Jessica Tyler
And the freshly roasted beans can be packaged and purchased to take home.
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Business Insider/Jessica Tyler
The top floor of the Roastery is the Arriviamo Bar, a complete cocktail bar overlooking the space.
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Business Insider/Jessica Tyler
The bar sells even more food ...
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Business Insider/Jessica Tyler
... coffee-based cocktails ...
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Business Insider/Jessica Tyler
... and an array of other drinks like wine and beer.
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Business Insider/Jessica Tyler
It is nothing like a typical Starbucks.
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Business Insider/Jessica Tyler
There are detailed design elements all over the store.
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Business Insider/Jessica Tyler
One barista said that he loves discovering new things in the store each day, like these small wall decals with information about each specialty Starbucks Reserve coffee.
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Business Insider/Jessica Tyler
Near the restrooms, the Roastery has a "plants of Costa Rica" display, highlighting plants native to the area where Starbucks grows its coffee.
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Business Insider/Jessica Tyler
Near the plants is a window where customers can peek in and see where the coffee beans are shipped, before they are roasted or sent throughout the store.
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Business Insider/Jessica Tyler
There is plenty of seating throughout the store, including an area with a fireplace.
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Business Insider/Jessica Tyler
Beyond its massive size, the store is nothing like a typical Starbucks. It has fresh baked goods, a huge selection of merchandise, and freshly roasted coffee beans being sent throughout the store.
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Business Insider/Jessica Tyler
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