Business Insider/Jessica Tyler Starbucks' Reserve Roastery in New York is unlike any other Starbucks.
- Starbucks is opening a Reserve Roastery in New York on Friday.
- The new Starbucks Reserve Roastery is the fourth of its kind in the world and is completely unlike the typical Starbucks.
- The Roasteries are meant to be upscale, and they feature cocktail bars, bakeries, and unique elements. Here's what the New York store is like.
Starbucks Reserve Roastery is coming to New York, and it's unlike any other Starbucks in the city.
The Roasteries - seen as competitors of more upscale coffee shops like Blue Bottle and Intelligentsia - typically include a high-end Princi bakery, full liquor bar, and lounge areas with fireplaces in addition to a more traditional coffee bar.
The New York store has all of these elements, plus an additional coffee bar, spread across three floors and 23,000 square feet of space. The Roastery showcases specialty, small-lot Starbucks Reserve coffee.
According to a company spokesperson, customers typically spend four times more in the company's Roastery locations than in a traditional Starbucks.
The Starbucks in New York is one of four Reserve Roasteries in the world, along with the locations in Milan, Shanghai and Seattle. Starbucks plans to open additional Roasteries in Tokyo and Chicago in 2019.
In addition to opening Roasteries, Starbucks is expanding its standalone Princi bakeries, opening the first New York City location in late November.
The New York Roastery opens Friday morning in the Meatpacking District. We got an early peek inside:
