Spotify's CEO apologizes for not explaining its new privacy policy as subscribers threaten to quit

Justin Sullivan/Getty ImagesSpotify CEO Daniel EKSpotify's founder and CEO, Daniel Ek, has apologized in a blog post for not explaining the reasoning behind a new privacy policy that has drawn criticism from users.

Under the new policy, Spotify is seeking permission to access your sensors, photos, contacts, and GPS, among other things.

To be clear, Ek did not apologize for the policy itself - which he seems to stand by - but for not being more diligent in telling users why those changes came about, and what they mean.

In the blog post, titled "SORRY.," Ek goes into detail about five points: photos, location, voice, contacts, and sharing.

Here is the post, reprinted below:

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