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  4. These student athletes' marketing value is $1 million or more – and some hail from famous families

These student athletes' marketing value is $1 million or more – and some hail from famous families

These student athletes' marketing value is $1 million or more – and some hail from famous families
Olympic all-around champion Suni Lee competes for Auburn at the 2022 NCAA Women's Gymnastics Championship.Jerome Miron-USA TODAY Sports
  • In 2021, the NCAA ruled that college athletes would be able to monetize their name, image, and likeness.
  • The On3 NIL Valuation is an index that keeps track of student athletes' projected annual value.

Shaqir O'Neal - $1 million

Shaqir O
Shaqir O'Neal is the son of former NBA player Shaquille O'Neal, and is currently a freshman at Texas Southern University.      Craig Barritt/Getty

Level: NCAA

Sport: Basketball

Instagram followers: 927,000

Blake Corum - $1.1 million

Blake Corum - $1.1 million
Blake Corum is currently a senior at the University of Michigan.      Icon Sportswire/Getty Images

Level: NCAA

Sport: Football

Instagram followers: 107,000

Sam Hartman - $1.1 million

Sam Hartman - $1.1 million
Sam Hartman is currently committed to attend and play for the University of Notre Dame.      Icon Sportswire/Getty

Level: NCAA

Sport: Football

Instagram followers: 82,000

Sam Hurley - $1.1 million

Sam Hurley - $1.1 million
Sam Hurley is currently a freshman at the University of Texas Austin.      UT Austin Athletics

Level: NCAA

Sport: Track and field

Instagram followers: 1 million

Xavier Worthy - $1.1 million

Xavier Worthy - $1.1 million
Xavier Worthy is currently a junior at the University of Texas Austin.      Icon Sportswire/Getty

Level: NCAA

Sport: Football

Instagram followers: 113,000

Bryce James - $1.2 million

Bryce James - $1.2 million
Bryce James is a high school student currently attending Sierra Canyon High School.      Gregory Payan/AP

Level: High school

Sport: Basketball

Instagram followers: 1.4 million

Jared McCain - $1.2 million

Jared McCain - $1.2 million
Jared McCain is a high school student currently signed to attend and play for Duke University.      Gregory Payan/AP

Level: High school

Sport: Basketball

Instagram followers: 542,000

Jordan Travis - $1.2 million

Jordan Travis - $1.2 million
Jordan Travis is currently a red shirt senior at Florida State University.      Phelan M. Ebenhack/AP

Level: NCAA

Sport: Football

Instagram followers: 69,000

Nico Iamaleava - $1.2 million

Nico Iamaleava - $1.2 million
Nico Iamaleava is currently a freshman at the University of Tennessee.      Donald Page/Getty

Level: NCAA

Sport: Football

Instagram followers: 166,000

Michael Penix Jr. - $1.3 million

Michael Penix Jr. - $1.3 million
Michael Penix Jr. is currently a red shirt senior at the University of Washington.      Eric Gay/AP

Level: NCAA

Sport: Football

Instagram followers: 27,000

Marvin Harrison Jr. - $1.3 million

Marvin Harrison Jr. - $1.3 million
Marvin Harrison Jr is currently a junior at The Ohio State University.      Brynn Anderson/AP

Level: NCAA

Sport: Football

Instagram followers: 157,000

Sunisa Lee - $1.4 million

Sunisa Lee - $1.4 million
Sunisa Lee won gold at the 2020 Summer Olympic Games, and is currently competing in her last season at Auburn University before she begins preparing for the 2024 Olympics.      Stew Milne/AP

Level: NCAA

Sport: Gymnastics

Instagram followers: 1.7 million

Hansel Enmanuel - $1.4 million

Hansel Enmanuel - $1.4 million
Hansel Enmanuel is currently a freshman at Northwestern State University.      Michael Wyke/

Level: NCAA

Sport: Basketball

Instagram followers: 1.6 million

Bo Nix - $1.5 million

Bo Nix - $1.5 million
Bo Nix is currently a senior at the University of Oregon.      Denis Poroy/AP

Level: NCAA

Sport: Football

Instagram followers: 152,000

Drake Maye - $1.5 million

Drake Maye - $1.5 million
Drake Maye is currently a red shirt sophomore at the University of North Carolina.      Denis Poroy/AO

Level: NCAA

Sport: Football

Instagram followers: 47,000

Shedeur Sanders - $1.5 million

Shedeur Sanders - $1.5 million
Shedeur Sanders is the son of newly hired University of Colorado head coach Deion Sanders, and is currently committed to play at Colorado after spending one season at Jackson State University.      Hakim Wright Sr/AP

Level: NCAA

Sport: Football

Instagram followers: 1.1 million

Travis Hunter - $1.7 million

Travis Hunter - $1.7 million
Travis Hunter is currently transfer student at the University of Colorado after spending one season at Jackson State University with then-coach Deion Sanders.      Hakim Wright Sr/AP

Level: NCAA

Sport: Football

Instagram followers: 561,000

Caleb Williams - $2.6 million

Caleb Williams - $2.6 million
Caleb Williams is currently a junior at the University of Southern California.      Sam Hodde/AP

Level: NCAA

Sport: Football

Instagram followers: 180,000

Mikey Williams - $3.3 million

Mikey Williams - $3.3 million
Mikey Williams is currently signed to play at the University of Memphis.      Gregory Payan/AP

Level: High school

Sport: Basketball

Instagram followers: 3.8 million

Olivia Dunne - $3.4 million

Olivia Dunne - $3.4 million
Olivia Dunne is currently a gymnast at Louisiana State University      Jordan Strauss/Invision/AO

Level: NCAA

Sport: Gymnastics

Instagram followers: 3.7 million

Arch Manning - $3.7 million

Arch Manning - $3.7 million
Arch Manning is the nephew of former NFL quarterbacks Peyton and Eli Manning. He is currently a freshman at University of Texas Austin.      Butch Dill/AP

Level: NCAA

Sport: Football

Instagram followers: 167,000

Lebron "Bronny" James Jr. - $7.2 million

Lebron "Bronny" James Jr. - $7.2 million
Bronny James is the son of NBA star Lebron James attending Sierra Canyon High School.      Brian Rothmuller/Icon Sportswire via Getty Images

Level: High school

Sport: Basketball

Instagram followers: 7 million

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