These student athletes' marketing value is $1 million or more – and some hail from famous families

Jordan HartMar 5, 2023, 23:56 IST

Olympic all-around champion Suni Lee competes for Auburn at the 2022 NCAA Women's Gymnastics Championship.Jerome Miron-USA TODAY Sports

In 2021, the NCAA ruled that college athletes would be able to monetize their name, image, and likeness.
The On3 NIL Valuation is an index that keeps track of student athletes' projected annual value.

Shaqir O'Neal - $1 million

Shaqir O'Neal is the son of former NBA player Shaquille O'Neal, and is currently a freshman at Texas Southern University.Craig Barritt/Getty

Blake Corum - $1.1 million

Blake Corum is currently a senior at the University of Michigan.Icon Sportswire/Getty Images

Sam Hartman - $1.1 million

Sam Hartman is currently committed to attend and play for the University of Notre Dame.Icon Sportswire/Getty

Sam Hurley - $1.1 million

Sam Hurley is currently a freshman at the University of Texas Austin.UT Austin Athletics

Xavier Worthy - $1.1 million

Xavier Worthy is currently a junior at the University of Texas Austin.Icon Sportswire/Getty

Bryce James - $1.2 million

Bryce James is a high school student currently attending Sierra Canyon High School.Gregory Payan/AP

Jared McCain - $1.2 million

Jared McCain is a high school student currently signed to attend and play for Duke University.Gregory Payan/AP

Jordan Travis - $1.2 million

Jordan Travis is currently a red shirt senior at Florida State University.Phelan M. Ebenhack/AP

Nico Iamaleava - $1.2 million

Nico Iamaleava is currently a freshman at the University of Tennessee.Donald Page/Getty

Michael Penix Jr. - $1.3 million

Michael Penix Jr. is currently a red shirt senior at the University of Washington.Eric Gay/AP

Marvin Harrison Jr. - $1.3 million

Marvin Harrison Jr is currently a junior at The Ohio State University.Brynn Anderson/AP

Sunisa Lee - $1.4 million

Sunisa Lee won gold at the 2020 Summer Olympic Games, and is currently competing in her last season at Auburn University before she begins preparing for the 2024 Olympics.Stew Milne/AP

Hansel Enmanuel - $1.4 million

Hansel Enmanuel is currently a freshman at Northwestern State University.Michael Wyke/

Bo Nix - $1.5 million

Bo Nix is currently a senior at the University of Oregon.Denis Poroy/AP

Drake Maye - $1.5 million

Drake Maye is currently a red shirt sophomore at the University of North Carolina.Denis Poroy/AO

Shedeur Sanders - $1.5 million

Shedeur Sanders is the son of newly hired University of Colorado head coach Deion Sanders, and is currently committed to play at Colorado after spending one season at Jackson State University.Hakim Wright Sr/AP

Travis Hunter - $1.7 million

Travis Hunter is currently transfer student at the University of Colorado after spending one season at Jackson State University with then-coach Deion Sanders.Hakim Wright Sr/AP

Caleb Williams - $2.6 million

Caleb Williams is currently a junior at the University of Southern California.Sam Hodde/AP

Mikey Williams - $3.3 million

Mikey Williams is currently signed to play at the University of Memphis.Gregory Payan/AP

Olivia Dunne - $3.4 million

Olivia Dunne is currently a gymnast at Louisiana State UniversityJordan Strauss/Invision/AO

Arch Manning - $3.7 million

Arch Manning is the nephew of former NFL quarterbacks Peyton and Eli Manning. He is currently a freshman at University of Texas Austin.Butch Dill/AP

Lebron "Bronny" James Jr. - $7.2 million

Bronny James is the son of NBA star Lebron James attending Sierra Canyon High School.Brian Rothmuller/Icon Sportswire via Getty Images

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These student athletes' marketing value is $1 million or more &ndash; and some hail from famous families