Maryland head coach Mike Locksley gets mayonnaise dumped on him after victory in Duke's Mayo Bowl.AP Photo/Nell Redmond
- Maryland defeated NC State on Friday in the Duke's Mayo Bowl.
- Duke's Mayo made the most of their bowl game sponsorship, featuring a mayonnaise dump and several magical mayonnaise moments throughout the broadcast.
The 2022 Duke's Mayo Bowl was contested on Friday, December 30, with Maryland facing off against NC State for the right to be the most mayonnaise team in college football.
Maryland wide receiver Dontay Demus Jr., left, fights for yardage after a catch as North Carolina State safety Sean Brown holds on during the first half of the Duke's Mayo Bowl. AP Photo/Nell Redmond
I'm told there was a fairly close football game played, but it's difficult to focus on that, because the real star of the day was, of course, mayonnaise.
College football bowl season features a wide range of sponsors, from Bad Boy Mowers to Lockheed Martin, but no brand makes the most of its brief time in the gridiron spotlight quite like Duke's Mayo.
Even before kickoff, mayonnaise had already stolen the show, with fans in the stands getting into the spirit by... eating mayo.
Love, and mayonnaise, were in the air.
When it was time to update fans of the score at the end of the first quarter, the score was 3-mayonnaise-3.
Videos of players giving their takes on mayonnaise were featured throughout the broadcast, including NC State's Bryson Speas professing his preference for mayonnaise spaghetti.
Jay Arnold, a former defensive lineman at Texas A&M, was a part of the promotion, sporting a fun shirt and taking some Duke's mayo straight from the jug.
Meanwhile, the Maryland social team also got in on the fun, sacrificing themselves to the mayonnaise pyre in exchange for likes on Twitter.
The Terrapins were true to their word.
Meanwhile, ESPN talent appeared to challenge each other regarding who could muster the most mayonnaise in their mouths.
The glorious mayonnaise mascot brought levity — not to mention more mayonnaise.
There was a mayonnaise eat-off that was honestly difficult to track.
But as the game ticked into the fourth quarter, only one thing was on the minds of Mayo Bowl fans across the country: the mayonnaise bath.
The Duke's Mayo Bowl has only been in existence for three years, but the mayo dump is already quite a sensation. With both coaches on board, we were guaranteed a post-game mayo dumping.
When Maryland sealed the victory, Duke's decided to add a bit of Old Bay seasoning to the coming mayonnaise bath.
Head coach Mike Locksley was prepared, stepping up for the celebration with a big ol' hat.
Houston, we have a mayo dump.
At the urging of his players, Coach Locksley took off the hat to allow for full mayo coverage later in the dump.
It's hard to imagine a more effective use of brand sponsorship. Sure, there was a football game, and it was even pretty close! But we will all leave today remembering one thing: mayonnaise.
Happy Duke's Mayo Bowl to all who celebrate. See you next year.
