The Rams' game-winning touchdown came on a play that normally would have gone to Odell Beckham Jr.
- Cooper Kupp scored the game-winning touchdown for the Los Angeles Rams in Super Bowl LVI.
- The play was originally meant for Odell Backham Jr., but OBJ was injured earlier in the game.
Cooper Kupp has been the most unstoppable wide receiver in the NFL all season, so it wasn't exactly a surprise that the Rams chose to look to him with the Super Bowl hanging in the balance.
Also not a surprise: Kupp delivered.
With the Rams trailing the Cincinnati Bengals 20-16 and just one yard away from a go-ahead touchdown with roughly 90 seconds left in Super Bowl LVI, Kupp lined up wide on the right side of the Los Angeles offense. Ben Skowronek, the fourth or fifth receiver on the Rams' depth chart, was pushed into action after Odell Beckham Jr.'s injury earlier in the game and lined up in the slot inside of Kupp.
Just as Matthew Stafford took the snap under center, Skowronek broke to the inside, leaving Kupp to work in single-coverage against Bengals cornerback Eli Apple.
Kupp found his space, Stafford found Kupp, and the Rams found themselves in the lead of the Super Bowl with less than two minutes to play.
It was an impressive play by the most dangerous offensive tandem all season in the biggest moment of their careers. Making it all the more impressive was that Kupp was essentially playing out of position.
According to Peter King of NBC Sports, Kupp was supposed to be the slot receiver on the play but was moved outside due to Beckham's injury earlier.
Per King:
On this route—McVay called it "Game winner" when describing it an hour later—Beckham would normally be split wide, at the X position, furthest from the center. Kupp has made his greatness mostly in the slot. But on this play, with Beckham watching from the sideline with his knee wrapped, Kupp went wide. The Rams coaches trust Kupp, who studies the game like a quarterback, to play every position in the receiver route tree.
Looking back through the Rams season, it's clear that the play — 15 Wanda Now X Fade, as McVay told King — had been run for Odell in the past.
Here is the Rams offense in a similar formation against the Jacksonville Jaguars in Week 13.
While the game's stakes were quite different, the situation was somewhat similar.
The Rams were facing second-and-goal from the one, looking to score. Odell lines up wide to the right, with Kupp in the slot. As Stafford takes the snap under center, Kupp runs his route towards the center of the field, leaving Odell to work outside.
Stafford throws the ball into space for Odell, who comes down with the catch. Touchdown.
While there were slight differences between that Week 13 play and the Rams' Super Bowl game-winner — on Sunday, wide receiver Van Jefferson lined up tight on the left side of the play rather than out wide as he had against the Jaguars — the route combination was the same. The slot receiver moves inside and creates space for the outside receiver to score.
Watching the plays through the dot diagrams created by NextGenStats makes their similarities even more apparent. Here's the Rams on Sunday, and here's their play against the Jaguars earlier in the year.
The Rams had the game-winning play sitting in their playbook, but it was Kupp's ability to step into any spot the Rams offense that helped them pull it off.